21Net broadband on trains

Category: Branding, Print

Client : 21Net

Date: April 2004


21Net were a cutting-edge technology company supplying broadband internet to trains and public transport via satellite links.

On the brink of 5G mobile broadband, this may not appear to be anything special, but when they started out in 2003, mobile internet was simply not available and being able to work and browse on a train journey was a revelation.

The first project for 21Net was to create a logo and branding. The brief was to design a logo that would stand out when printed onto the technical equipment that was to be fitted in trains and buses.

The next phase was to create a range of marketing material which included brochures, information sheets, technical drawings, Power Point presentations and finally a website.

The branding and product information helped the company to grow and expand into Europe where it was eventually purchased by a larger tech company, which kept the 21Net identity for the following 15 years.

Eventually mobile technology exceeded satellite, offering greater speed and flexibility. 21Net was once again sold on to another digital telecommunications company, but this time, rather then keep it’s identity it was integrated into it’s parent company and took on their identity.

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About

Rob Sumner Designer Nuideas

Rob Sumner : Nuideas.

Clean, innovative, creative design for print and digital

Rob Sumner’s background and formal qualifications are in Graphic Design. The early years of his career were spent gaining invaluable experience working as a Graphic Designer for design companies in the north west.

In the mid 1990’s Rob moved from print to web design. To design websites well, Rob wanted to understand how they were constructed so began learning development skills such as PHP, HTML and CSS.

Since then he has continued to learn and advance his skills through courses and work experience, contracting for a wide range of blue chip companies, SMEs and small business clients all over the UK.