Category: Branding, Print
Client : 21Net
Date: April 2004
21Net were a cutting-edge technology company supplying broadband internet to trains and public transport via satellite links.
On the brink of 5G mobile broadband, this may not appear to be anything special, but when they started out in 2003, mobile internet was simply not available and being able to work and browse on a train journey was a revelation.
The first project for 21Net was to create a logo and branding. The brief was to design a logo that would stand out when printed onto the technical equipment that was to be fitted in trains and buses.
The next phase was to create a range of marketing material which included brochures, information sheets, technical drawings, Power Point presentations and finally a website.
The branding and product information helped the company to grow and expand into Europe where it was eventually purchased by a larger tech company, which kept the 21Net identity for the following 15 years.
Eventually mobile technology exceeded satellite, offering greater speed and flexibility. 21Net was once again sold on to another digital telecommunications company, but this time, rather then keep it’s identity it was integrated into it’s parent company and took on their identity.