Category : UX Design, App Design
Client : RBI
Date : September 2015
RBI Reed Business International are an international publishing company who own and run a wide range of magazines and websites focusing on industry. One such industry is farming which is covered by the Farmers Weekly magazine.
Alongside Market Prices, another valuable and widely used feature of the Farmers Weekly magazine and website was the weather section. Understanding and being able to predict weather is incredibly important in the farming community. Alongside a standard weather report, the Farmers Weekly website gave insights into potential long term weather patterns and gave warnings of high winds which may affect crop spraying. The data was fed into the Farmers Weekly website, but had not been designed to compliment and fit with the FWI branding.
The initial project was to update and re-design the weather section to be more in line with the FWI branding and generally more aesthetically pleasing. During UX design stages, we looked at several possible ways of presenting the data, such as pop-up modals, animated graphics and more dynamic user interaction.
Once the UX design was complete, the next phase was to add FWI branding, making use of existing styles, icons and graphic elements and also creating new ones to suit. All designs were then applied to pixel perfect PSD files which were handed over to the development team to be converted into working web pages.
The new weather section was so well liked, the next phase was to apply the web version into an app. With a responsive, mobile version of the site already in place, it was simply a case of adding mobile elements to existing design mock ups and then handing over to the dev team to create the app.